Smart billboards that gave real-time photo tips to photographers right when they needed them the most.

Smart billboards that gave real-time photo tips to photographers right when they needed them the most.

OBSERVATION

Many amateur photographers lose great photo opportunities just because they are not aware of what can make a great picture. Canon saw an opportunity to help them get the most out of their photos.

IDEA

We created smart billboards - digital screens and trucks equipped with giant monitors - that tapped into API data, like light, weather, time, traffic, location and events, to provide customized tips to photographers right when they needed them the most.

HOW IT WORKS

First, we used social listening to identify NYC’s most photographed areas, where we placed the billboards.The billboards captured the real-time data, fed it into a custom built program and immediately served the most relevant photo tip. No matter what the occasion, we had a tip ready to go, so everyone could create beautiful and unique images, anytime.

your current info:
1485% Increase in Time Spent with Brand
2MM+ Street Impressions
31% Increase in Weekly Social Shares
27MM+ Earned Media Impressions

TECHNOLOGY FUELS RENAISSANCE IN OUT OF HOME.

– Ad Age

CANON USED POP-UP DIGITAL ADVERTISING
TO HELP PEOPLE TAKE BETTER PICTURES.

– CONTAGIOUS
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