CHALLENGE

In the U.S., Halloween is one of the most anticipated holidays of the year—a time for costumes, spooky decorations, and treats. But it only lasts one night. Trick-or-treaters have limited time to make the most of their precious trick-or-treating time. Every minute counts.

EXECUTION

Welcome to the future of trick-or-treating with Treatster: the first social network designed exclusively for trick-or-treaters.

The mobile site gave families the power to discover and share the sweetest Halloween houses in real-time directly from their trick-or-treating routes.

For a lucky few, we brought the digital experience into the physical world with 3D-printed, GPS-connected Jack-O-Lanterns that let trick-or-treaters vote for a house or add it to Treatster.Target.com right from their smart pumpkin—while they simultaneously collected candy, of course.

CHALLENGE

In the U.S., Halloween is one of the most anticipated holidays of the year—a time for costumes, spooky decorations, and treats. But it only lasts one night. Trick-or-treaters have limited time to make the most of their precious trick-or-treating time. Every minute counts.

EXECUTION

Welcome to the future of trick-or-treating with Treatster: the first social network designed exclusively for trick-or-treaters.

The mobile site gave families the power to discover and share the sweetest Halloween houses in real-time directly from their trick-or-treating routes.

For a lucky few, we brought the digital experience into the physical world with 3D-printed, GPS-connected Jack-O-Lanterns that let trick-or-treaters vote for a house or add it to Treatster.Target.com right from their smart pumpkin—while they simultaneously collected candy, of course.